Secure The Bag 💰
This week, Linkedin battles China 🇨🇳, Twitter users could cash out, and Tata aims to be the next Tesla 🤯
Hi 👋,
Every weekend, I legit get super excited to chat with y’all mehn! *now sobbing solemnly*
You guys don’t know how much you mean to me, legit! We should have a Tomi from Trove meet & greet!!! What y’all say?!
This week, I bring you some major news you can start planning for o & general market gist… you know me na, I do what I do’zzz!
I got you, all day!
Let’s get it, folks!
THAT ARAB SCHMONEYY!!
TATA COMMITS $2 BILLION INTO EVs ⚡🚗
Tata Motors (TAMO), an Indian multinational auto company, announced it'll invest over $2 billion in its electric vehicle (EV) business over the next five years. Everyone and their mommas be on EVs tail, y’all! This news came after the Indian automaker announced it had raised funds from a private equity firm, TPG. Elon Musk must be shaking his head right now hehe. Jokes apart though EVs are the future.
Earlier, Tata Motors said TPG's Rise Climate Fund and [some Arab Moneyyy (Oh sorry, I was paraphrasing 🥴😹😹)] Abu Dhabi state holding company ADQ had agreed to invest about $1 billion 🤑🤑 to expand the company's EV business and spin it off as its separate unit. "The aim is to lead the EV charge in the market, and to achieve its goals the company will work with investors who are focussed on a "carbon-free world." Shailesh Chandra, head of Tata Motors' passenger vehicles. Folks in China & India are eyeing Musk’s position like ki lo de!? Right now, when we think EV, we think Tesla… that reign might not last for too long. Hopefully, Musk has something up his sleeves BUT he don cashed out already anyway!
FYI though, Tata already dominates EV sales in India with its electric SUV Nexon and Tigor compact EV. The company plans to launch 10 new electric models by 2025.
Tesla & Tata right now 👀:
ENOUGH IS ENOUGH!!!
Switch off the lights. Shut the doors. We’re done doing business here, forever. We Out!!
Yea, this is me trying to play out what happened to the Linkedin Executive in China on Thursday. China is indeed a gift, that keeps on giving. It never stops to rain hard in China, fam!
We know, doing business in China is not child's play, you literally have to be a marlian to venture into that space. Google, Facebook and Twitter tried it and (to put it lightly) it never worked. Just when we thought Microsoft’s LinkedIn in China was going to break the circle, China struck.
Yep, you surely guessed right! Microsoft will shut down the Chinese version of its professional networking website, LinkedIn. The company said it has found it increasingly difficult to comply with the communist regime's demands for control. If you think the Twitter ban made no sense, just know that Nigeria is still learning from China oo. Not to endorse either behaviour but there are levels to these things.
LinkedIn executives were rebuked for failing to delete posts that were “unpopular” with local authorities and the company was forced to suspend some new sign-ups earlier this year. Human rights activists and journalists focusing on China have also had their profiles blocked. Cough Cough, Freedom of Speech?
LinkedIn is officially the last US social media company to leave China. Watch China create its own LinkedIn… in like two seconds LOL!
SECURE THE BAG WITH JACK’S NEW ALGORITHM
So Twitter is hitting us with some updates.
On Tuesday, Twitter introduced new ad features, one of which is a revamped ad algorithm which pretty much decides what ads folks see on the platform. These features are part of the foundation of the future E-commerce part of the application. The company hopes to grow its performance advertising business, a market that is largely unexplored, thereby continuing to increase its revenue stream from this part of the business.
Jack ain’t playing about that ad money, and that’s on periodt. No Jokes Outchea!
Twitter also improved its advertising algorithm by pushing ads to a larger audience at the beginning of the ad’s campaign in order to accurately gauge consumer interest in products and services. So an end to those annoying irrelevant ads that constantly pop up on my TL? I’m 100% here for it!
This is a game-changer because it will actually show advertisers where their ads have the most impact and where most of their effort should be focused, which invariably could help advertisers be a lot more capital-efficient!!! Who does not like to get some cash back in their pocket?! And the news is that those algorithm improvements led to a 36% increase in ad campaigns.
All I’m saying is well, crush it, Jack! Kill it! Zamn, mr. boss!
The way Twitter is setting itself up to eventually allow brands to sell products on the app, ehn! We will hear ‘wehn! In this Nigeria when your neighbor & their momma be selling on twitter. Hehehehe we here for it sha! Not gonna lie! But first, Twitter is improving its ability to show relevant ads, thereby increasing the likelihood that people will engage with the ads. Also, these ads promote downloads for other apps and will allow users to initiate downloads without having to leave the app.
Okay, I’m low key excited to see how all these changes play out.
Tip: Start thinking about how you can plan ahead of this curve o so you can use it to cashapp, cash out!
Don’t say I never did anything for you in life o! Ehn ehn!
Me currently holding Nigerians on Twitter ready to finish the life out of this feature:
...and ladies & gentlemen, thanks for coming to my Ted talk!
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Go Kill It This Week!
I’m Rooting for You!
Your dearest and favourite Stocks Market Gist Partner,
Tomi, From Trove 🖤
XOXO